Get Started Now! **PIA Members**: » Learn more about the PIA Branding Program and the new radio ads or » Download ad files now (radio and print files) Insurance Companies:  Learn more about sponsoring the PIA Branding Program Purchase PIA Main Street Logo Wear & Gear (PIA members & PIA Branding Program sponsors only) Instructions FAQ for Radio Ads (PDF file) FAQ for Print Ads (PDF file) Step-by-Step Instructions for the PIA Branding Program  Company Sponsors Cooperative advertising preliminary approval grid (PDF file) Adirondack Insurance AIG Agency Auto* Allegany Co-op Insurance Company American Commerce Insurance Company* Associated Mutual Insurance Cooperative Austin Mutual Insurance Company Auto-Owners Insurance Company* Bankers Insurance Group Bristol West Insurance Group* Celina Insurance Group* Central Insurance Companies* Colonial Cooperative Insurance Company Columbia Insurance Group* Commercial Mutual Insurance Company Cornerstone National Insurance Company  The Cumberland Insurance Group Farmers Mutual Fire Insurance Co. of Salem County Fremont Insurance Company German Mutual Insurance Company* GMAC Insurance Management Corp. Grange Insurance The Hanover Insurance Group  Harleysville Insurance* The Hartford* Hastings Mutual Insurance Company  Hermitage Insurance Company Home Mutual Fire Insurance Company The IMT Group Insurance House* Interboro Insurance Company Iowa Mutual Insurance Company Lancer Insurance Company Magna Carta Companies Merchants Insurance Group  Mercury Insurance Group MetLife Auto & Home* Motorists Insurance Group* National Security Fire and Casualty Company New Jersey Skylands Insurance North Sea Insurance Company Northern Neck Insurance Company* Ohio Casualty* Palisades Safety and Insurance Management Corp. Pekin Insurance Penn National Insurance Progressive Casualty Insurance Company* Ramsgate Managing Insurance  Rutgers Casualty Insurance Company Southern Insurance Underwriters* State Auto Insurance Companies* Sublimity Insurance Company Unitrin Specialty* Utica First Insurance Company The Western Reserve Group Westfield Insurance* (*) indicates charter carrier sponsors

The PIA Branding Program

Local advertising for Local Agents Serving Main Street America^SM*

Print and radio advertising that helps set PIA members apart from — and above — their competition.

PIA members and the insurance companies they represent are invited to participate in the PIA Branding Program, Local Agents Serving Main Street America.^SM 

RADIO ADS INTRODUCED! PIA has recorded a series of 28 radio ads for PIA member agencies! Simply add your agency information or record them using your own voice for a personal touch.

» Login to the PIA members section to preview all of the radio ads (PIA members only)
» FAQ for Radio Ads (PDF file)

PIA also has over 250 print advertisements [large PDF preview file] that PIA members can run in local publications, customized with their agency logo and contact information and (optionally) a company logo. Ads can also be printed for use as flyers or as inserts in publications. Ads are available in a variety of sizes, in color as well as black and white.

And guess what? You don't pay PIA a dime to participate.

PIA MEMBERS: You've already paid your membership dues. Click here to learn how the program works and preview all of the radio ads or download ads now.

CARRIERS: We’d prefer you hold onto your money and use it to support the advertising initiatives of your PIA member appointed agents. Learn more now!

NON-MEMBERS: What are you waiting for? Contact your local PIA affiliate association now so you can join PIA and get on board the PIA Branding Program — or learn more about PIA and the many member benefits available to PIA members.

The Local Agents Serving Main Street America (SM) Story

Local Agents.

That’s what PIA members are. Professional Insurance Agents who are members of their communities.

But PIA members are more. PIA members are friends who help their neighbors protect what they value most: their homes, their automobiles, their businesses, their assets—their very way of life.

PIA members provide their neighbors with personal support and service, plus a choice of insurance products to meet their needs. Not from just one company, but from many quality insurance companies that support America’s independent agency distribution system.

Serving Main Street America.

Main Street is more than a location. It’s an attitude. It’s where PIA members do business. Main Street is where our heart is, and it’s where our customers want to do business. Why?

Because people prefer to deal with someone they know and trust when it comes to protecting what they have worked so hard to achieve.

The opportunity.

PIA is an association that’s dedicated to providing unlimited opportunities for its members. That’s the way it’s been since 1931.

PIA members are already well-known in their communities. After all, they are local agents.

PIA members are sponsors of the local Little League team, volunteer fundraisers for a host of local charities and active members in many local civic organizations. When there’s a crisis, PIA members help their neighbors. When there’s a need, PIA members are there.

And people know that when they need help to insure their home, their autos, their businesses — their way of life — it’s best to go to someone they already know and already trust: their neighborhood Professional Insurance Agent.

A new brand, not a new identity.

The PIA Branding Program does not attempt to create a new identity for PIA members. PIA agents don’t need a new identity. They already have one. Their customers know who they are. They are Professional Insurance Agents. They’re local and they care.

The PIA Branding Program, Local Agents Serving Main Street America (SM), simply extends the reach of that already-established identity with a coordinated, high-quality advertising and promotional campaign that highlights what Professional Insurance Agents bring to the table. The goal? To attract new customers. To write more business. To make more money and increase market share for PIA agencies and their carrier partners. To ensure that the independent agency distribution system continues to prosper, now and in the future.

Contact Information

Have a question about the PIA Branding Program? Contact the program’s managers listed below, or contact them both at piabrandingprogram@pianet.org.

Ted Besesparis, Vice President, Communications/Public Relations
tedbe@pianet.org
(703) 518-1352

Alexi Papandon, Assistant Vice President, Communications
alexipa@pianet.org
(703) 518-1353

*"Local Agents Serving Main Street America" (SM) collectively describes the membership of the National Association of Professional Insurance Agents and it's affiliate associations.  It is not part of the brand or trademark, is not intended to speak for, and should not be confused with The Main Street America Group, also known as MSA Group, or its subsidiary companies.  The MSA Group and its subsidiaries have offered insurance exclusively through independent insurance agents since 1923.  MSA Group continues to be a long-time active participant in PIA's company councils at the PIA National and PIA affiliate levels.