The 2011 publication focuses on how agents can market their services on the Internet while the special emphasis of the 2010 Agency Marketing Guide is social media.
Rough Notes
Contact Information
Have a question about the PIA Branding Program? Contact the program’s managers listed below, or contact them both at piabrandingprogram@pianet.org.
Ted Besesparis, Senior Vice President, Communications/Public Relations
tedbe@pianet.org
(703) 518-1352
Alexi Papandon, Assistant Vice President, Communications
alexipa@pianet.org
(703) 518-1353
The Local Agents Serving Main Street America (SM) Story
Local Agents.
That’s what PIA members are. Professional Insurance Agents who are members of their communities.
But PIA members are more. PIA members are friends who help their neighbors protect what they value most: their homes, their automobiles, their businesses, their assets—their very way of life.
PIA members provide their neighbors with personal support and service, plus a choice of insurance products to meet their needs. Not from just one company, but from many quality insurance companies that support America’s independent agency distribution system.
Serving Main Street America.
Main Street is more than a location. It’s an attitude. It’s where PIA members do business. Main Street is where our heart is, and it’s where our customers want to do business. Why?
Because people prefer to deal with someone they know and trust when it comes to protecting what they have worked so hard to achieve.
The opportunity.
PIA is an association that’s dedicated to providing unlimited opportunities for its members. That’s the way it’s been since 1931.
PIA members are already well-known in their communities. After all, they are local agents.
PIA members are sponsors of the local Little League team, volunteer fundraisers for a host of local charities and active members in many local civic organizations. When there’s a crisis, PIA members help their neighbors. When there’s a need, PIA members are there.
And people know that when they need help to insure their home, their autos, their businesses — their way of life — it’s best to go to someone they already know and already trust: their neighborhood Professional Insurance Agent.
A new brand, not a new identity.
The PIA Branding Program does not attempt to create a new identity for PIA members. PIA agents don’t need a new identity. They already have one. Their customers know who they are. They are Professional Insurance Agents. They’re local and they care.
The PIA Branding Program, Local Agents Serving Main Street America (SM), simply extends the reach of that already-established identity with a coordinated, high-quality advertising and promotional campaign that highlights what Professional Insurance Agents bring to the table. The goal? To attract new customers. To write more business. To make more money and increase market share for PIA agencies and their carrier partners. To ensure that the independent agency distribution system continues to prosper, now and in the future.
*"Local Agents Serving Main Street America" (SM) collectively describes the membership of the National Association of Professional Insurance Agents and it's affiliate associations. It is not part of the brand or trademark, is not intended to speak for, and should not be confused with The Main Street America Group, also known as MSA Group, or its subsidiary companies. The MSA Group and its subsidiaries have offered insurance exclusively through independent insurance agents since 1923. MSA Group continues to be a long-time active participant in PIA's company councils at the PIA National and PIA affiliate levels.