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The Partnership Companies
• Encompass
• Erie Insurance
• Harleysville Insurance
• Liberty Mutual Agency Corporation
• MetLife Auto & Home
• Motorists Insurance Group
• Progressive Casualty Insurance Company
• Selective Insurance Group
• State Auto Insurance Companies
• The Central Insurance Companies
• The Hartford
• Travelers
2012 Federal Legislative Summit Sponsors
Gold Level
• The Hartford
• MetLife Auto and Home
• The PIA Partnership
Silver Level
• Bankers Insurance
• Harleysville Insurance
• Liberty Mutual Agency Corporation
• Progressive
• State Auto
Bronze Level
• Motorists Insurance Group
Learn more about the FLS
2011 PIA National Agency Marketing Guide Sponsors
• American Country and American Service Insurance Companies
• Easy Insurance Newsletters
• ISU Group
• Rough Notes
Learn more about the Agency Markewting Guide
PIA National Award Sponsors
• The Hartford (Customer Service Representative of the Year)
• Rough Notes (Young Insurance Professional of the Year)
• NIPR (PIA National Excellence in Social Media Award)
PIA Branding Program
Click here to view a list of sponsors.
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 Are independent insurance agents critical to the success of your business? If so, PIA can help you meet your goals. We have numerous sponsorship and promotional opportunities available to help you reach our members, making PIA the best way to reach local independent insurance agencies from coast-to-coast.
Below you’ll find short descriptions of PIA’s 2012 sponsorship, membership and promotional opportunities. For additional information and costs, please click on the link below for our sponsorship kit.
DOWNLOAD OUR COMPLETE SPONSORSHIP KIT [PDF]
CONTACT PIA TO GET STARTED: For more information about each of these opportunities and to get started, please contact Alexi Papandon at 1-800-742-6900 ext 353 (direct dial: 703-518-1353) or alexipa@pianet.org.
The 2012 Diamond Partner Program
Debuting this year, PIA’s Diamond Partner Program allows your business to keep its brand in front of PIA’s members all year long. Three sponsorship levels are available so that you can find a level that fits your needs and budget.
Learn more on page 3 of PIA's Sponsorship Kit.
The Partnership
The PIA Partnership is the premier way for carriers to partner with PIA and enable independent agents to succeed. The Partnership is comprised of senior insurance company executives in charge of independent agency initiatives for their respective companies. Each year these industry leaders work to identify an area of mutual opportunity in the agency-company partnership. They then conduct solution-oriented research and create a deliverable which is made available to PIA member agents and the member company's appointed agents. Recent deliverables include Reaching Gen Y, the Practical Guide to Successful Planning and Perpetuation Central.
Learn more on page 4 of PIA's Sponsorship Kit.
PIA Federal Legislative Summit
The annual PIA Federal Legislative Summit (FLS) is a gathering of PIA members from across America who come to Washington, DC each spring to meet with their elected representatives. PIA offers companies a number of opportunities to partner with us during the FLS, PIA’s premier grassroots lobbying event. There is simply no better way for companies to demonstrate that they support their agents’ lobbying efforts than by sponsoring the PIA Federal Legislative Summit.
Learn more on page 5 of PIA's Sponsorship Kit.
PIA Branding Program
The PIA Branding Program is a series of advertising and marketing tools that PIA makes available to its members so they can market their agencies in their local communities and beyond. Your sponsorship helps PIA members market their agencies and make more sales.
Learn more on page 6 of PIA's Sponsorship Kit.
2012 PIA National Agency Marketing Guide
PIA members want to stay ahead of the curve when it comes to marketing their services. That’s why they turn to the PIA National Agency Marketing Guide, the new marketing bible for professional insurance agents. The 2010 edition of this print publication, with its emphasis on social media marketing, became an instant must-read. The 2011 edition capitalized on that success with a special focus on how insurance agencies can successfully use the Internet to market their services. We invite you to join us in the 2012 publication. Four sponsorship spots will be available in the 2012 PIA National Agency Marketing Guide for select companies serving the independent agency system. Full-page, full-color ad space is also available.
Learn more on page 7 of PIA's Sponsorship Kit.
PIA National Awards
Each year PIA presents seven national awards. The prestige of receiving a PIA National award is hard to match in the insurance industry. So is the prestige of sponsoring one. Sponsorships of select company and agency awards are now available.
Learn more on page 8 of PIA's Sponsorship Kit.
Intellectual Property
PIA's work in support of independent insurance agents sometimes includes the creation of a whitepaper, a report or some other type of intellectual property. Your company may benefit from sponsoring a piece of PIA’s work that is closely aligned with your own goals and organizational mission. If this opportunity interests you, we encourage you to contact us and let us know your particular areas of interest.
Learn more on page 9 of PIA's Sponsorship Kit.
New Member Kits
Starting in 2012, one sponsoring company will have the opportunity to include its tri-fold brochure in PIA National’s new member kits. These printed brochures will be located by themselves in a special slit in the left-hand pocket, along with a note from PIA identifying the company’s valued sponsorship.
Learn more on page 10 of PIA's Sponsorship Kit.
Associate Memberships
PIA offers non-agents two opportunities to join our national association: a Gold Associate Membership and an Associate Membership.
Learn more on page 11 of PIA's Sponsorship Kit.
Download a stand-alone flyer (PDF)
Download a membership application (Word)
Web Site Sponsor
Is there a certain issue that is important to your company? If so, consider sponsoring an issue section on PIA’s website (this website). Sponsorship of an issue section gives your company visibility throughout the year whenever someone reads an article about that issue. To see PIA’s issues, simply move your cursor over the PIA Issues of Focus button in the menu on the left side of the page.
Learn more on page 12 of PIA's Sponsorship Kit.
Board of Directors Meetings
If you are looking to make an impression on PIA’s national leadership in 2012, please consider a sponsorship at one of our semi-annual board of directors meetings. A number of different opportunities are available.
Learn more on page 13 of PIA's Sponsorship Kit.
Advertising with PIA
If you have a specific message that you want PIA members across America to hear loud and clear, please consider an advertising package with PIA. PIA offers three advertising vehicles:
- PIA Connection, PIA’s national magazine. View a sample issue. (PDF)
- The PIA National Agency Marketing Guide (published in June) Download a stand-alone flyer (PDF)
- PIA National Newsline, PIA’s weekly email newsletter. View a sample issue. (web version)
Learn more on page 14 of PIA's Sponsorship Kit.
For more information about each of these advertising opportunities, please contact Alexi Papandon at 1-800-742-6900 ext 353 (direct dial: 703-518-1353) or alexipa@pianet.org.
Contact Us Today!
As you can see, PIA provides many ways to strengthen your brand and promote your business to independent insurance agents. We encourage you to contact us to discuss your business’s goals.
PIA CONTACT FOR ALL PROGRAMS DESCRIBED ON THIS PAGE:
Alexi Papandon
1-800-742-6900 ext 353 (direct dial: 703-518-1353)
alexipa@pianet.org |
PIA Branding Program
1. Pinnacle Partners
2012 marks the launch of PIA's new Pinnacle Partner Program. Pinnacle Partners are the PIA Branding Program's highest level of sponsors.
Pinnacle Partners demonstrate their commitment to the independent agency distribution system and financially support the development of new marketing tools which will be made available to PIA members through PIA Branding Program.
To learn more about becoming a Pinnacle Partner, please contact us at piabrandingprogram@pianet.org.
2. Company Sponsors
Basic sponsorship of the PIA Branding Program is a great way to show your company's support for your PIA member agents.
Click here to view a list of PIA Branding Program sponsors.
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